TECNO launches new brand slogan Stop At Nothing in India | Taiwan News
TECNO pays homage to the human pursuit of purpose and potential
NEW DELHI, INDIA – African Media Agency – September 2, 2021 – Global premium smartphone brand TECNO today launched its new brand slogan Stop At Nothing, while launching a #StopAtNothing hashtag brand campaign that pays tribute to those who continue to fight against all odds. #StopAtNothing represents TECNO’s recognition of human progress and the pursuit of goals, potential and excellence.
With a new brand slogan, TECNO is indeed unstoppable: TECNO has experienced 210% year-on-year growth in the Indian market, reaching 11 million units sold since its local launch in April 2017. (Source: Counterpoint Q2 2021 report)
#StopAtNothing is TECNO’s next step in delivering on its promise to unlock the best of contemporary smartphone technology and make it accessible to global emerging markets.
The TECNO brand campaign celebrates “progressive mavericks” and “young at heart”, young people who have stood up admirably in the face of adversity.
“We have seen how a resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. It doesn’t matter where you come from, what you look like physically or what gender you belong to, people “will stop at nothing” to progress and find creative and disruptive ways to reach their potential. In return, they find themselves on a joyful and exciting journey, “explains Danni Xu, TECNO Marketing Director. “And this attitude and spirit resonates so strongly at TECNO that we have been forced to embrace it and position it at the very heart of who we are and what we do as a technology brand.”
The campaign, which will roll out worldwide, includes several above the line elements, including a 60-second global brand video created to demonstrate the resilience of the human spirit. It will be supported by strategic execution of digital, social and other marketing tactics from representative markets such as Nigeria, Kenya, India, Turkey, Philippines and Russia.
#StopAtNothing is more of another brand campaign, ”says Xu. “It represents the values and attitude we take as a brand and TECNO’s role in delivering the technology they need to get even further ahead.
“#StopAtNothing not only inspires, but also reinforces TECNO’s total commitment to supporting our consumers with innovative and stylish technology solutions that drive progression,” adds Xu.
TECNO’s goal is to become the world’s most admired technology brand and to continually make breakthroughs in product and experience innovations.
According to a recent Counterpoint study report in the second quarter, the Transsion group brands (itel, Infinix and TECNO) saw 296% year-on-year growth, capturing a 7% share collectively in the second quarter of 2021. in the overall smartphone market in India.
“Our success in the Indian market so far is due to our ‘glocal approach’ which is based on our philosophy ‘Think globally, act locally. We have the foresight to anticipate market needs, embrace change and adapt our products to our customers’ model behaviors, ”concludes Xu.
Earlier this year, TECNO announced its latest “superpower” – to make Chris Evans, a leading Hollywood celebrity, its global brand ambassador. This signing reinforced TECNO’s determination to be recognized as a leader in global emerging markets.
As the brand continues to grow on the global stage, TECNO now finds itself competing with the big mainstream brands, who will no doubt sit back and take note of TECNO’s “super-heroic” maneuver.
TECNO is a premium brand of smartphones and AIoT devices from TRANSSION Holdings. With “Stop At Nothing” as the essence of the brand, TECNO is committed to unlocking the best contemporary technologies for progressive individuals in global emerging markets, offering them smart products with elegant designs that inspire consumers to experience a world of possibilities. TECNO understands the needs of consumers in different markets and provides them with localized innovations and design breakthroughs demonstrated by their mastery of serving consumers “young at heart” who continually strive for excellence. TECNO’s portfolio includes smartphones, tablets, smart wearable devices and AIoT devices designed for consumers in more than 70 emerging markets around the world. TECNO is also the official partner of Manchester City, Premier League champions 2020-21. For more information, please visit: www.tecno-mobile.com.